Archive for Interviews

Showing 10 posts. From 1 to 10 (from a total of 10 posts found).

Interviews

Marketing Strategy with Pamela Forbus of Pernod-Ricard

10/03/2022 | Learn about the digital strategies and success as well as the House of Brands structure with wine and liquor giant Pamela Forbus, Chief Marketing Officer, Pernod Ricard North America, which has 240 premium brands available in over 160 countries.

Interviews

BevMo’s Jeff Feist on Taking Part in USA Spirits Ratings

25/04/2021 | Giving a rating to just liquid, blind has its place in the market and is very important, but that is different to when I have to decide what to put on the shelf. The USA Spirits Ratings competition is closer to the way I make chain assortment decisions. - Jeff