The USA Spirits Ratings has unveiled a groundbreaking category to honor the best in own-label spirits production. The Own-Label Retailer of the Year, recognizes retailers that excel in creating standout own-label spirits selections, offering customers exceptional quality and variety.

This new award underscores the rising significance of proprietary spirits labels, which allow businesses to tailor their offerings to meet specific consumer preferences. By introducing these accolades, the USA Spirits Ratings aims to highlight the dedication of importers and retailers in delivering exceptional own-label spirits that resonate with their customers.

“Own-label today goes beyond affordability—it’s a mark of trust and quality,” stated Sid Patel, CEO of Beverage Trade Network. “Retailers and importers are crafting own-label wines and spirits that rival well-known brands in quality and appeal. These offerings are tailored to meet consumer preferences while delivering competitive pricing. This recognition honors the incredible effort behind these collections and their impact on redefining perceptions of own-label products.”

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Eligibility and Judging Criteria:

Businesses must submit a minimum of 20 products to the USA Spirits Ratings under the categories of ‘Importer,’ or ‘Retailer’. Eligibility for the award is automatically granted upon entry.

Evaluation Process:

• Total medals earned (Gold, Silver, Bronze) across all entries are considered.
• Companies must achieve an average score of at least 85% across their submissions.
• A minimum of 20 products must be entered, with at least 4 gold medals awarded.
• Among qualified entries, the company with the highest average score in its category will be declared the winner.

Benefits for Winners:

• Winners of these prestigious awards will receive:
• Editorial features in USA Spirits Ratings and Bartenders Business.
• Coverage in consumer-focused publications like New York Drinks Guide, Chicago Drinks Guide, Los Angeles Drinks Guide, and San Francisco Drinks Guide.
• Press outreach to local USA newspapers and magazines.
• One month of banner advertising on US Drinks Guide, showcasing their own-label range.
• Complimentary stickers, courtesy of USA Spirits Ratings.

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A Call to Action for Retailers and Restaurants:

Businesses are encouraged to showcase their private label spirits collections by entering the USA Spirits Ratings. By submitting their portfolio, they not only gain an opportunity to compete for these awards but also receive valuable feedback and recognition for their offerings.

This initiative by USA Spirits Ratings emphasizes its mission to promote and reward wine brands that stand out for their consumer-centric approach. With a focus on quality, value, and packaging, the competition recognizes wines that retailers and consumers genuinely desire.

For more information on entering, visit the USA Spirits Ratings website and submit your portfolio for evaluation.

Related Links:
Top Spirits Retailers in the USA: Where to Shop for Exceptional Selections 
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