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Oliverlane scored highly in three different categories – Quality, Value, and Packaging – in order to be awarded a medal at the competition. Winning a Silver medal at the USA Spirits Ratings Competition 2019 is an esteemed seal of approval, reflecting Oliverlane’s high-quality and broad consumer appeal.
In contrast to other international spirits competitions, which typically evaluate a spirit solely on the basis of overall taste or quality, the USA Spirits Ratings competition takes into account three different factors: Quality, Value, and Packaging. Quality refers to the overall taste, flavor, and aroma of the spirit. Value refers to the relative pricing of the spirit vis-à-vis other peers. And packaging refers to the overall brand presentation of the spirit, with an emphasis on how well the spirit appeals to a specific customer segment. The objective of the USA Spirits rating competition is to discover, evaluate and award spirits that successfully score well across all three of these major scoring criteria.
According to Sid Patel, CEO and Founder of event organizers Beverage Trade Network (BTN), “This innovative scoring system has been instrumental in identifying world-class spirits that consumers actually want to drink. We’ve broadened the definition of drinkability, in order to reflect how spirits drinkers actually choose which spirits they buy at a retail store or order from a restaurant menu.”
The judging panel consisted of spirits industry experts with extensive commercial buying expertise. Judges included professionals from leading retail chains, wholesalers, distributors, specialty retailers, and casual and fine dining establishments. The inclusion of so many high-profile judges ensured that spirits awarded medals at the competition were those of the highest quality and strongest commercial appeal.
Light, refreshing, mellow. Would you guess we were talking about whiskey? Probably not. After years of drinking whiskey meant for old saloons, we made it our mission to create the first modern, any-time-of-day whiskey. We keep it smooth by blending bourbon made from the finest grains of corn, rye and malted barley with natural flavors of mint leaf and cucumber. Light and approachable, Oliverlane will help you celebrate the day, not end it.