How To Approach Customers at a Craft Spirits Store with Rachel Malm

10/11/2022 A specialty spirits and cocktail store brings a unique experience to the customers. It has a wide range of items like craft spirits, mixers, tools, and all the information essential to building a home bar.

Join Sid Patel, CEO, of Beverage Trade Network, and USA Ratings, as he chats with Rachel Malm, Associate at Bitters & Bottles. Here, Rachel explains how a craft spirits shop functions and how she is able to educate the customers in this craft alcohol retail experience.

About USA Spirits Ratings

The USA Spirits Ratings looks to recognize, reward, and help promote spirits brands that have successfully been created to identify with and target a specific spirits drinker. For any spirits brand to earn its place on a retailer’s shelf or a bar list -  and then vitally stay there - they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it. That is why USA Spirits Ratings rewards brands that offer Quality, Value, and Package.

The judging panel included spirits industry professionals with commercial buying expertise. It also included professionals from leading retail chains, wholesalers, distributors, specialty retailers, and casual and fine dining establishments. 


The inclusion of so many high-profile judges ensured that spirits that were awarded medals in the competition were those with a high degree of commercial appeal. Submission is now open for the 2023 USA Spirits Ratings. Brands are encouraged to register the spirits by November 30 to take advantage of the super early bird pricing.

Get rated by Quality, Value, and Packaging by the top trade buyers in the USA. Enter today and avail the early bird offer. Here is how to enter.