Scott is a 25+ year veteran at IRI responsible for overseeing Beverage Alcohol Client Insights, drawing on his experience within several IRI divisions. Before Client Insights, Scott held positions within Strategic Solutions, Product Management, Client Service, and Database Management at IRI. In addition to traditional market measurement tracking, pricing analytics, or consumer data his recent focus is on bringing new solutions to the beverage alcohol industry, primarily the on-premise channel or emerging e-commerce marketplace to provide a holistic market view.

In this video, Sid Patel, CEO of Beverage Trade Network, is in conversation with Scott Scanlon, Executive Vice President at IRI. Here Scott highlights the trends in the alcohol beverage industry and talks about how data can help brands that are operating in the beverage industry.

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