May 31, 2019
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July 21-22, 2019
If you ask most people what they think of when you say “Vermont,” many would probably name the state’s production of everything from maple syrup to creamy butter. Others might mention the state’s booming craft brewing industry, led by standout performers like Harpoon Brewery. But did you know that the state also has a booming craft whiskey movement? And, in many cases, these craft distillers are able to leverage locally farmed grains and artisanal craft expertise to create a wide range of whiskies and whiskey liqueurs.
The big Vermont craft whiskey operation that everyone points to, of course, is Whistle Pig. This craft distillery has seemingly appeared out of nowhere to become one of the nation’s most famous craft whiskey brands. In fact, in July 2017, mainstream media giant CNN went one step further, asking the provocative question: “Is this the world’s best whiskey?” This was not just hyperbole, either, or a bit of CNN fake news. The whiskey from Whistle Pig is just that good.
Whistle Pig, in fact, proudly calls itself the “most awarded Rye Whiskey maker in the world,” and it’s hard to challenge that assertion. In competition after competition, Whistle Pig routinely takes home the top prize, led by excellent products like its famed “Boss Hog” rye whiskey. When CNN was covering the company, the $499 Boss Hogg IV (nicknamed “The Black Prince”) was winning every award in sight. At any big-name spirits competition, there’s a good chance that Whistle Pig has a product vying for the top prize.
And, even if you’re not willing to shell out $500 for a bottle of premium craft whiskey, there are plenty of other ways to try out the company’s famous rye whiskey. For example, you can try the company’s popular Farmstock whiskey, which does not come with an age statement.
That Whistle Pig ever became big in the first place is somewhat of a surprise. While the company takes pains to present itself as a small, artisanal craft distillery based on a piece of postcard-perfect rural farmland, the reality is that the company was launched by a former reality TV star who once appeared on “The Apprentice.” When Raj Bhakta launched the company in 2007, he set it up using a unique “bottler-to-distiller” business model, in which rye whiskey from Canada was brought in to be bottled. Even today, the company does not have a complete in-house whiskey - its Farmstock rye whiskey, which is produced at a new distillery in Vermont, is as close as the company has to an in-house whiskey. For that reason, many within the industry still refer to Whistle Pig as a “non-distiller producer.”
While Whistle Pig is still the darling of the Vermont craft whiskey scene, there are more than a few up-and-coming stars.
The history of craft distilling in Vermont dates all the way back to the Revolutionary period. It’s just that, until now, the tiny, artisanal nature of this craft distilling never got any attention. Now that Whistle Pig is wowing the world with its Boss Hog creations, though, it’s almost a near-certainty that other craft producers will get into the game. Whistle Pig, after all, has only been around since 2007 and could face competition from micro-distilleries that have the entire production process in-house. One thing is certain - a state is known for its natural beauty, its artisanal craftsmen, its ski resorts and its charming bed & breakfasts have something else to be proud of today: a vibrant, creative craft distillery movement.
Image credit: Whistle Pig on Instagram