In this video, Sid Patel, CEO of USA Ratings and Beverage Trade Network, sits down with Ranier Reglos, Beverage Director at Sabio Hospitality Group, to explore the rising popularity and integration of zero-proof cocktails in restaurants.

Drawing from his expertise, Ranier shares how he successfully crafted a pairing menu featuring no-alcohol beverages and dives into the key factors shaping this growing category.

Whether you’re a beverage professional, restaurateur, or enthusiast curious about the no-alcohol category, this discussion is packed with actionable insights and expert tips!