Winning competitions is what determines your pace in this competitive world. And more so for such a competitive industry as wine & spirits. There are so many spirits brands competing with each other for front row seats on a shelf, where they are the first ones visible to customers. In such a scenario, winning a medal can act as one of your most powerful marketing tools as well as a selling point.

Your winning medal stickers can be used on your brand support tools. Some of the best places to showcase your USA Spirits Ratings medal would be:

1. Brand Deck

2. Sell Sheet

3. Shelf Talkers

4. Case Cards

5. Bottle Neckers

But wait, there's a lot more than a medal from USA Spirits Ratings can do for you. This is how a USA Spirits Ratings medal will help you in creating a solid impression on the spirits market across the globe.

Marketing Tools by USA Spirits Ratings

1. Winners to Get Maximum Media Coverage Through Global Drinks Guides Launched by Beverage Trade Network

Stories of winning brands featuring the distillery, distiller, and the winning products shall be picked up by the editors at the Los Angeles Drinks Guide, New York Drinks Guide, Chicago Drinks Guide, and San Francisco Drinks Guide - invaluable resources for spirits consumers in the USA, via the Beverage Trade Network.

2. Entrants to Get Customized Shelf-Talkers and Tasting Notes

This is a new feature that USA Spirits Ratings has rolled out this year, where all entrants will get the tasting notes and shelf talkers for their brands, written by the judges themselves, in a way that a bartender would talk to their customer.

3. Free first 1000 medal stickers added to your sticker order

On every winner’s first medal sticker purchase, other 1000 medal stickers will be added as a gift. These stickers are the mark of spirits’s supreme quality.

4. Detailed Scores Feedback

Get to know how you scored on Quality, Value for Money, and Packaging.

5. Results to Go to 50,000+ Trade Professionals in the USA in the Beverage Trade Network Community.

News of your victory will reach the right ears, or should we say, the right eyes around the world via the Beverage Trade Network (BTN) community which consists of high-profile buyers who are on the lookout to add new spirits to their profiles and portfolios.

6. Results will Get Press Awareness Among Media Partners of USA Spirits Ratings and will be Posted on BTN News, Bevroute News, and Bartenders Business

Our media partners, BTN, BevRoute, and Bartenders Business will provide extensive coverage in their press as well as social media. Let your spirits brand shine in a global spotlight with year-long social media support, targeted for the USA buyers of spirits.

7. Results to Go to 20,000+ Top Buyers of USA

Yes, we will also be sending the results to around 20000+ top buyers in and around USA. We believe that the spirits buyers are the real influencers when it comes to on-trade spirits trends. A spirits buyer’s suggestion is highly valued by the on-trade customers.

8. Buyers will See Your Package Giving Your Brand Great Exposure.

High-profile buyers will take a look at your packaging too. The judges will see the packaging and give a score out of 100 based on how appealing it would be for the average spirits buyer, based on their industry knowledge. The parameters they would be evaluating would include factors like appeal, clarity, uniqueness, and so on.

9. Global Digital Awareness All-Year-Round

Winners get year-round social media support along with the press support from us as well as our media partners BTN and BevRoute.

10. The Certificate will be Sent Digitally

Get your certificate delivered to you digitally. There are endless ways you can use those certificates and medals. Use them in your supply pitch to highlight your victory at one of the leading spirits competitions around the world.

Key Dates:

Super Early Bird Ends - December 10, 2024
International Submission Closes - May 31, 2025
Domestic Submission Closes - June 30, 2025
Warehouse Closes - July 10, 2025
Judging Day - July 27, 2025
Winners Announced - August 12, 2025