Michael Garcia is a District Manager at Signature Wine and Spirits, where he oversees sales operations, account growth, and brand execution across a competitive regional market. With a hands-on approach and a deep knowledge of both established and emerging spirits brands, Michael plays a key role in driving performance and expanding market presence.

Backed by years of frontline experience in distribution and retail strategy, he brings a sharp eye for product potential and a strong network across the trade. His ability to balance business goals with on-the-ground realities makes him a trusted leader in the industry.